We've all heard of the (somewhat ridiculous) 'obesity epidemic' affecting some western nations, not least Australia, but right now I'd like to talk about a different obesity epidemic affecting the worlds car designers. I just read a few reviews about the interesting new BMW 135i coupe. Car design has long taken for granted a constant 'bracket creep' in which new models constantly grow relative to their similarly named predecessors, and new model names are introduced at the small end. Why this is necessary I'm not sure.
Anyway, considering the 1-series coupe, I harboured faint hopes that this might be a car of comparable dimensions to the classic 3-series of times passed, the extremely successful 1980s E30 for instance. I was disappointed to learn that the massively powerful 135i is also massively massive, weighing in at a lardy 1,560kg. That's right. One and a half tonnes for a 'compact sports sedan'. The 325i of 1986, a larger car by model designation (though there was no 1-series at this time) weighed just 1,200kg. The supposedly little 'Porsche killer' 135i is in fact 100kg
heavier than a brand new 911 Carrera.
This is an example of an advanced manufacturer making a supposedly small car. It makes you shudder to think of the excesses of low-tech American cars which aren't even trying to be small. If we are serious about making fuel efficient cars, this problem of mass has to be addressed just as much as making more efficient engines. There's no point making a better engine just to put it in a lardier car. People will argue the increased mass is due to more advanced safety equipment, but this is only partially true. There is also a large amount of less worthwile junk added to new cars along with safety equipment. Besides, new materials such as advanced composites should be able to offset the weight of added features.
I guess in the end we may just be seeing 'market forces' playing out. With continual advances in engine technology, consumers opted not for reduced fuel consumption, but for bigger cars with more junk on board. Until they are made to pay for emissions they won't be inclined to reduce them.